data analytics vs business analytics

Data analytics focuses on the process of inspecting, cleansing, transforming, and modeling data to discover useful information and support decision-making. It encompasses a broad spectrum of techniques applied to various types of data, including big data. In contrast, business analytics is a subset of data analytics specifically tailored to analyze business data to improve decision-making, enhance efficiency, and drive growth. It often employs statistical analysis, predictive modeling, and data visualization to inform business strategies and outcomes, making it more specialized in its application within a business context.

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